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CRM Marketing Specialist - Salesforce Marketing Cloud



Join a leading organization in their industry as a CRM Marketing Specialist! This role involves crafting and executing automated CRM email marketing campaigns using Salesforce Marketing Cloud. Collaborate closely with an Agile/Change Lead to enhance campaign performance and build digital assets such as landing pages and forms.



Key Responsibilities:

• Develop and execute automated email campaigns within a B2C framework using platforms like Salesforce Marketing Cloud
• working with CRM and Digital teams across Regions and countries
• Build and optimize digital assets such as landing pages, forms, and email templates.
• Utilize Salesforce to support campaign tracking and data management.

Key Skills & Experience:

• Proven experience using Salesforce Marketing Cloud within a professional setting.
• Strong proficiency in executing automated CRM campaigns
• Hands-on experience with tracking/analysing campaign performance data in Salesforce
• Skilled in creating and managing digital marketing assets.

About the Company:

This organization is a leader in its field, known for valuing and investing in its marketing team. With the recent addition of a Senior Marketing Manager, this is an exciting time to join their journey and make a significant impact.



How to Apply:

If this opportunity aligns with your skills and career aspirations, we'd love to hear from you!

• Email: a.adesanya1@masonfrank.com
• Telephone: 020 3148 4636

Submit your CV today or reach out via email or phone to learn more about this role.

Marketing Cloud Administrator -

We are seeking a Marketing Cloud Administrator with expertise in Journey Builder and MobileConnect to help design, execute, and optimize marketing campaigns. In this role, you will collaborate with cross-functional teams to develop targeted customer engagement strategies, leveraging the full capabilities of Salesforce Marketing Cloud.

Key Responsibilities:

• Build and manage marketing journeys and automation workflows in Journey Builder to enhance customer engagement.
• Develop multi-channel campaigns using MobileConnect (SMS, MMS, push notifications) to reach audiences effectively.
• Use AMPscript for personalized content and dynamic messaging.
• Configure Data Extensions, Automation Studio, and Content Builder to ensure accurate segmentation and campaign execution.
• Implement and manage MobileConnect keywords, shortcodes, and subscription processes for compliance and user preferences.
• Analyze campaign performance through A/B testing and reporting, optimizing strategies for better engagement and ROI.
• Collaborate with internal teams to integrate Marketing Cloud with other platforms and data sources.
• Provide training and guidance to marketing teams on best practices for Journey Builder and MobileConnect.
• Stay up to date on industry trends, platform enhancements, and data privacy regulations to ensure compliance.

Required Qualifications:

• Salesforce Marketing Cloud Administrator Certification.
• 3 to 5 years of experience in marketing operations, campaign management, or a related field, with a strong focus on Salesforce Marketing Cloud.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Additional certifications such as Marketing Cloud Developer, Marketing Cloud Email Specialist, or Marketing Cloud Account Engagement Specialist.

Required Skills:

• Strong proficiency in Journey Builder and MobileConnect within Salesforce Marketing Cloud.
• Experience with Data Extensions, Automation Studio, Content Builder, and Email Studio.

Job Title: Martech Solutions Architect

Competitive Salary + Benefits
Location: Timisoara (Flexible Hybrid Working)

Our client is seeking a Martech Solutions Architect to lead the design, development, and optimisation of our marketing technology stack. In this role, you'll serve as a technical leader, ensuring seamless customer experiences, efficient marketing operations, and alignment between cutting-edge technical solutions and business goals.

Join a growing team where your expertise will drive scalable, integrated, and data-driven marketing infrastructure, helping our organisation deliver exceptional results.

Key Responsibilities:

• Develop and maintain a scalable, secure, and flexible marketing technology architecture, evaluating tools and platforms to enhance the Martech stack.
• Design and implement solutions for personalisation, campaign automation, and customer journey orchestration, ensuring robust data governance and compliance.
• Partner with IT, marketing, and external teams to optimise workflows, align technology with business goals, and improve operational efficiency.
• Act as a technical advisor to stakeholders, translating complex technical requirements into accessible concepts and aligning solutions with strategic objectives.
• Continuously optimise the Martech ecosystem, lead tool rationalisation, and recommend innovative solutions based on emerging trends.

Qualifications and Skills:

• Strong expertise in marketing platforms, including CDPs (e.g., Segment, Tealium), marketing automation tools (e.g., Marketo, HubSpot), CRMs (e.g., Salesforce, Dynamics), CMS platforms (e.g., Adobe Experience Manager), and analytics tools (e.g., Google Analytics, Tableau).
• Proficiency in API integrations, data architecture, middleware solutions, and cloud platforms (e.g., AWS, Azure, GCP).
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their impact on marketing technology.
• Bachelor's degree in Computer Science or related field (Master's preferred) with relevant certifications as a plus.
• 7+ years in marketing technology roles, including 3+ years in an architect or senior leadership capacity.

Benefits Offered:

• Healthy, friendly, and inclusive culture.
• Work-life balance with hybrid/remote working options and flexible hours.
• Generous holiday package starting at 25 days.
• Private healthcare, life insurance, and sports allowance.
• Meal tickets, referral bonuses, and a Christmas bonus.
• Paid volunteering day and team holiday experiences.
• Extensive opportunities for career development and growth.

Job Title: Salesforce Marketing Cloud Consultant

Location: Remote in CO, OR, CA and TX

Job Type: Full time

Job Description:

We are seeking a Salesforce Marketing Cloud Consultant to join our team and help businesses optimize their digital marketing strategies. This role requires expertise in Salesforce Marketing Cloud (SFMC), with a strong background in consulting and implementation. The ideal candidate will have hands-on experience designing, developing, and deploying marketing automation solutions to drive customer engagement and business growth.

Key Responsibilities:

• Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
• Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
• Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
• Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
• Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
• Conduct training sessions and provide ongoing support to clients on SFMC best practices.
• Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.

Qualifications & Requirements:

• Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
• 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
• 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
• Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
• Ability to analyze campaign performance and provide actionable insights.
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Experience with Customer Data Platform (CDP) and Datorama.
• Knowledge of AI-powered marketing automation and personalization strategies.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.

Salesforce Solution Architect

📍 Location: Hybrid - Detroit, MI
💼 Employment Type: Full-Time

About the Role:



Our client is looking for an experienced Salesforce Solution Architect to join their team in a hybrid role based in Detroit, MI. This position is ideal for a strategic thinker with expertise in Sales Cloud, Marketing Cloud, and Service Cloud, who can drive digital transformation and business process optimization using Salesforce.

Key Responsibilities:

• Architect and design scalable Salesforce solutions that align with business objectives and best practices.
• Lead requirement gathering and analysis sessions with stakeholders to translate business needs into technical solutions.
• Provide technical leadership on Salesforce implementations, ensuring system integrity, security, and performance optimization.
• Oversee and guide the design, configuration, and integration of Salesforce components, including workflows, automation (Flow, Process Builder), custom objects, and dashboards.
• Identify opportunities for automation, optimization, and digital transformation within the Salesforce ecosystem.
• Manage multiple projects in a fast-paced, deadline-driven environment, ensuring alignment with business goals.
• Collaborate with developers, administrators, and business users to ensure seamless Salesforce adoption and utilization.

Qualifications:

• Proven experience as a Salesforce Solution Architect, with expertise in Sales Cloud, Marketing Cloud, and Service Cloud.
• Strong ability to gather, document, and analyze business requirements while aligning them with technical solutions.
• Deep understanding of Salesforce best practices, integration patterns, and data architecture.
• Experience with process automation, custom development, and system integrations.
• Ability to lead Salesforce implementations and enhancements, ensuring scalability and performance.
• Strong project management skills with experience handling multiple initiatives in a dynamic environment.

As a Salesforce Business Analyst, I bring a wealth of experience focusing on Sales Cloud, Marketing Cloud, and Service Cloud. My strengths lie in effectively gathering, documenting, and validating business requirements while collaborating closely with stakeholders. I excel at strategic thinking to pinpoint areas for automation, optimization, and digital transformation within Salesforce. Moreover, I have a proven track record of managing multiple projects in fast-paced, deadline-oriented environments.

Responsibilities:

Drive businesses towards operational efficiency through Salesforce utilization.
Work closely with stakeholders to collect requirements, analyze challenges, and translate them into data-informed Salesforce solutions.
Specialize in process analysis, requirement gathering, and Salesforce solution design to achieve tangible business enhancements.
Demonstrate success in managing project-based initiatives and leveraging Salesforce for process improvement.
Lead the evaluation of current business processes, identify inefficiencies, and propose Salesforce-driven enhancements.
Spearhead the design of Salesforce workflows, reports, dashboards, page layouts, custom objects, and automation features like Flow and Process Builder.

Experience as a Salesforce Business Analyst, with a strong focus on Sales Cloud, Marketing Cloud and Service Cloud
Excellent skills in eliciting, documenting, and validating business requirements with stakeholders
Ability to think strategically and identify opportunities for automation, optimization, and digital transformation using Salesforce
Experience managing multiple projects and working in a fast-paced, deadline-driven environment

Responsibilities
In this role, you will be responsible for guiding businesses in leveraging Salesforce to improve their processes and operational efficiency
You will collaborate closely with stakeholders to gather and document requirements, analyze business challenges, and translate these into data-driven Salesforce solutions
The role demands expertise in process analysis, requirement gathering, and Salesforce solution design/configuration, with an emphasis on achieving measurable business improvements
Proven track record of managing project-based work and business improvement initiatives, using Salesforce as a tool for driving process transformation
Lead efforts to analyze existing business processes, identify inefficiencies, and recommend improvements by leveraging Salesforce
Lead the design of Salesforce workflows, reports, dashboards, page layouts, custom objects, and automation tools like Flow and Process Builder

Business Development Manager - Shaping the Future of Digital Marketing

Are you driven by the thrill of discovering new opportunities, forging meaningful client partnerships, and creating impactful growth strategies? Do you see yourself as a visionary leader who thrives on building relationships, identifying potential, and delivering results? If you're ready to take on a pivotal role in shaping the future of digital marketing, this opportunity is for you.

What You'll Be Doing

Spotting Opportunities & Building Connections:

• Scout and secure exciting new business prospects, expanding the client portfolio to exceed €1.5M.
• Create tailored strategies for up-selling and cross-selling, aligning with the unique needs of each client.
• Serve as a trusted advisor to CMOs and CEOs, offering strategic insights that drive business success.

Driving Growth & Managing Success:

• Develop strong, trust-filled relationships with high-value clients, ensuring loyalty and mutual growth.
• Lead the charge in crafting and executing account plans that align with long-term objectives.
• Collaborate closely with internal teams to ensure flawless delivery of projects that exceed expectations.
• Achieve ambitious revenue targets by connecting client ambitions with organizational strengths.

Building Influence & Staying Ahead:

• Leverage your network to open doors, create visibility, and generate growth opportunities.
• Represent the organization as a thought leader at industry events, networking sessions, and conferences.
• Stay on the cutting edge of market trends, keeping your strategies innovative and relevant.

Who You Are

Your Background & Expertise:

• You hold a Master's degree in a business-related field, such as applied economics or business engineering.
• You bring senior experience in digital marketing, branding, or a similar industry.
• You've got a proven track record in growing client portfolios of over €1.5M.
• Your expertise spans operational delivery and high-level strategic engagement.

Your Skills:

• Strategist at heart: You can craft plans that resonate with C-suite leaders.
• Hunter and nurturer: You excel at opening doors and cultivating strong, lasting partnerships.
• Connector and influencer: Your professional network is a resource you skillfully use to drive growth.
• Multilingual communicator: Fluent in Dutch, English, and French, you bridge cultural and linguistic gaps with ease.
• Negotiator and closer: You're adept at sealing high-value deals and exceeding expectations.

Why This Role?

Step into a dynamic and collaborative environment where digital innovation meets measurable impact. This is your chance to play a leading role in a forward-thinking organization, delivering cutting-edge solutions across branding, content, performance, and growth.

You'll work alongside visionary leaders to drive success in the Belgian market, aligning client goals with strategic ambitions. Be part of a culture that values creativity, collaboration, and results, while empowering you to make a real difference.

Salesforce Platform Developer (m/w/d), Zurich

About the role:
Join a dynamic IT team focused on driving innovation and enhancing business processes through Salesforce solutions. This is an exciting opportunity for a skilled developer to shape the future of Salesforce integration within a forward-thinking organization.

Your responsibilities:

• Collaborate with administrators, application managers, and external teams to analyze and validate both technical and business requirements.
• Design and build custom user interfaces, leveraging tools like Lightning Components, Visualforce, and other platform features.
• Develop and deploy Salesforce solutions using Apex, JavaScript, LWC, and related technologies to align with business objectives.
• Integrate Salesforce with external systems to enable efficient data exchange and automation of workflows.
• Contribute to the architectural design of Salesforce, ensuring seamless integration into the company's IT ecosystem.
• Occasionally handle no-code tasks, such as designing flows to streamline business processes.
• Be prepared to support release activities during off-hours or weekends when necessary.

Your qualifications:

• In-depth knowledge of Salesforce Sales and Service Cloud; familiarity with Marketing Cloud is an advantage.
• Strong understanding of declarative development (flows, sharing rules, user interface configuration).
• Proficiency in object-oriented programming with Apex and experience in web development (HTML, CSS, JavaScript).
• Hands-on experience with Lightning Components, Visualforce, and deployment tools.
• Knowledge of SOQL/SQL for database querying and a solid understanding of REST/SOAP APIs.
• Proven ability to monitor, test, and troubleshoot Salesforce applications.
• Fluent in English and German, with excellent communication skills.
• A minimum of 3 years of experience as a Salesforce developer; certifications are a plus.
• Degree or equivalent qualification in Computer Science, IT, or a related field.
• Team-oriented mindset, with a proactive approach and a passion for continuous learning.

What the company offers:

• An innovative and collaborative working environment.
• Opportunities for professional growth and training.
• Flexible work arrangements and support for maintaining work-life balance.
• A chance to work on cutting-edge Salesforce projects that directly impact the business.

Job Title: Senior Salesforce Business Analyst (Full-Time, Remote - USA Only)

Overview:
We are seeking an experienced and detail-oriented professional to join our clients team as a Senior Business Analyst. This is a full-time, remote position open to candidates based in the USA.

Responsibilities:
This role involves leading and contributing to critical business initiatives through effective process enablement and collaboration. Key responsibilities include:

• Participating in all phases of the business process lifecycle, with a focus on documenting detailed business requirements.
• Leading or managing major programs and projects to ensure successful completion.
• Engaging with stakeholders to understand business challenges and desired outcomes, conducting discovery sessions to troubleshoot and resolve complex issues.
• Applying advanced technical principles and creativity to define and address business needs for complex initiatives.
• Documenting detailed business requirements and translating them into actionable user stories and acceptance criteria.
• Evaluating and recommending solutions, policies, and technologies to meet specific needs and achieve optimal outcomes.
• Preparing impact analyses and feasibility studies for highly complex technology and business projects.
• Ensuring adherence to company standards and conducting inspections as necessary.
• Coordinating or participating in the creation of test scripts and facilitating User Acceptance Testing (UAT) processes.
• Supporting pre-production validation and managing change communication and training to ensure all stakeholders are informed and prepared for new implementations.
• Providing regular project updates to executive sponsors, managing scope, timelines, and conflict resolution as needed.

Requirements:

• Bachelor's degree in Accounting, Business, Technology, or equivalent experience.
• At least 10 years of relevant experience, including hands-on work in developing business relationships and driving transformation initiatives.
• A minimum of 5 years of experience supporting or configuring ERP, CRM, or automation systems.
• Strong analytical approach to business process design with an emphasis on cross-functional efficiency.
• Excellent verbal, written, and presentation communication skills.
• Proven ability to prioritize and execute tasks effectively in a fast-paced environment.

Preferred Qualifications:

• Experience working in Agile environments using tools like Jira or Confluence.
• At least 5 years of Business Analyst experience.
• 5+ years of experience with Salesforce, particularly in documenting and refining business processes.

This role is fully remote and open to candidates based in the USA only.