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CRM Marketing Specialist - Salesforce Marketing Cloud



Join a leading organization in their industry as a CRM Marketing Specialist! This role involves crafting and executing automated CRM email marketing campaigns using Salesforce Marketing Cloud. Collaborate closely with an Agile/Change Lead to enhance campaign performance and build digital assets such as landing pages and forms.



Key Responsibilities:

• Develop and execute automated email campaigns within a B2C framework using platforms like Salesforce Marketing Cloud
• working with CRM and Digital teams across Regions and countries
• Build and optimize digital assets such as landing pages, forms, and email templates.
• Utilize Salesforce to support campaign tracking and data management.

Key Skills & Experience:

• Proven experience using Salesforce Marketing Cloud within a professional setting.
• Strong proficiency in executing automated CRM campaigns
• Hands-on experience with tracking/analysing campaign performance data in Salesforce
• Skilled in creating and managing digital marketing assets.

About the Company:

This organization is a leader in its field, known for valuing and investing in its marketing team. With the recent addition of a Senior Marketing Manager, this is an exciting time to join their journey and make a significant impact.



How to Apply:

If this opportunity aligns with your skills and career aspirations, we'd love to hear from you!

• Email: a.adesanya1@masonfrank.com
• Telephone: 020 3148 4636

Submit your CV today or reach out via email or phone to learn more about this role.

Job Title: Salesforce Marketing Cloud Consultant

Location: Remote in CO, OR, CA and TX

Job Type: Full time

Job Description:

We are seeking a Salesforce Marketing Cloud Consultant to join our team and help businesses optimize their digital marketing strategies. This role requires expertise in Salesforce Marketing Cloud (SFMC), with a strong background in consulting and implementation. The ideal candidate will have hands-on experience designing, developing, and deploying marketing automation solutions to drive customer engagement and business growth.

Key Responsibilities:

• Work closely with clients to understand their marketing automation needs and provide strategic guidance on Salesforce Marketing Cloud solutions.
• Design, implement, and optimize Marketing Cloud solutions including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Advertising Studio.
• Develop and execute personalized marketing campaigns using AMPscript, SQL, and APIs.
• Configure and manage data extensions, segmentation, and audience targeting for personalized customer engagement.
• Integrate Marketing Cloud with Salesforce CRM and other third-party applications.
• Conduct training sessions and provide ongoing support to clients on SFMC best practices.
• Collaborate with stakeholders to measure campaign performance and optimize marketing automation workflows.

Qualifications & Requirements:

• Salesforce Marketing Cloud Certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant, or similar).
• 3+ years of experience in Salesforce Marketing Cloud, with hands-on expertise in campaign management, automation, and personalization.
• 2+ years of consulting experience, working with clients to deliver scalable marketing automation solutions.
• Strong understanding of AMPscript, SQL, HTML/CSS, and JavaScript for email and web personalization.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and external systems via APIs and connectors.
• Ability to analyze campaign performance and provide actionable insights.
• Excellent communication and stakeholder management skills.

Nice-to-Have Skills:

• Experience with Customer Data Platform (CDP) and Datorama.
• Knowledge of AI-powered marketing automation and personalization strategies.
• Understanding of GDPR, CAN-SPAM, and other data privacy regulations.