Mason Frank’s Careers and Hiring Guide 2025 is live! Now in its eleventh year, the must-read report is packed with in-depth insights into the Salesforce community today.

After Fluido were named global winners of Best Salesforce Partner To Work For at the Digital Revolution Awards 2024, we sat down with Chief People Officer, Pauliina Löytty, to find out how to foster a positive company culture and build an employer brand that attracts top talent.  

We caught up with Angela to find out how her team creates a positive culture and leverages it to onboard new hires in a way that not only ensures they settle quickly, but also empowers them to grow from day one.

Certifications, specialized skills, AI—there’s a whole lot to consider when trying to make the right choices for your career, and it’s easy to feel overwhelmed. So, we sat down with Sara Hernández to help make sense of it all.

After featuring Keir’s insights on Salesforce AI in last year’s guide, we thought we’d ask the same questions 12 months on to discover what impact AI has had on the Salesforce ecosystem today, and how it looks set to shape the Salesforce ecosystem tomorrow.