Salesforce Marketing Cloud Administrator

Marketing Cloud Administrator -

We are seeking a Marketing Cloud Administrator with expertise in Journey Builder and MobileConnect to help design, execute, and optimize marketing campaigns. In this role, you will collaborate with cross-functional teams to develop targeted customer engagement strategies, leveraging the full capabilities of Salesforce Marketing Cloud.

Key Responsibilities:

• Build and manage marketing journeys and automation workflows in Journey Builder to enhance customer engagement.
• Develop multi-channel campaigns using MobileConnect (SMS, MMS, push notifications) to reach audiences effectively.
• Use AMPscript for personalized content and dynamic messaging.
• Configure Data Extensions, Automation Studio, and Content Builder to ensure accurate segmentation and campaign execution.
• Implement and manage MobileConnect keywords, shortcodes, and subscription processes for compliance and user preferences.
• Analyze campaign performance through A/B testing and reporting, optimizing strategies for better engagement and ROI.
• Collaborate with internal teams to integrate Marketing Cloud with other platforms and data sources.
• Provide training and guidance to marketing teams on best practices for Journey Builder and MobileConnect.
• Stay up to date on industry trends, platform enhancements, and data privacy regulations to ensure compliance.

Required Qualifications:

• Salesforce Marketing Cloud Administrator Certification.
• 3 to 5 years of experience in marketing operations, campaign management, or a related field, with a strong focus on Salesforce Marketing Cloud.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Additional certifications such as Marketing Cloud Developer, Marketing Cloud Email Specialist, or Marketing Cloud Account Engagement Specialist.

Required Skills:

• Strong proficiency in Journey Builder and MobileConnect within Salesforce Marketing Cloud.
• Experience with Data Extensions, Automation Studio, Content Builder, and Email Studio.