Salesforce Marketing Cloud Administrator

Key Responsibilities:
* Design, build, and execute marketing journeys and automation workflows using Journey Builder, tailored to specific customer segments and personas.
* Develop and deploy personalized, multi-channel campaigns utilizing MobileConnect, including SMS, MMS, and push notifications, to reach customers on their preferred channels.
* Collaborate with marketing, sales, and other teams to define campaign objectives, audience targeting criteria, and messaging strategies.
* Leverage AMPscript for content personalization.
* Configure and optimize data extensions, data filters, and decision splits within Journey Builder to ensure accurate audience segmentation and campaign personalization.
* Implement MobileConnect keywords, shortcodes, and subscription management processes to facilitate opt-ins and opt-outs in compliance with regulations.
* Monitor campaign performance and engagement metrics, conducting A/B tests and analyzing results to optimize campaign effectiveness and ROI.
* Work closely with Salesforce administrators and developers to integrate Marketing Cloud with other systems and data sources for seamless data flow and campaign execution.
* Provide training and support to marketing teams on the use of Journey Builder and MobileConnect, empowering them to create and manage their campaigns independently.
* Stay updated on industry best practices, new features, and trends within Salesforce Marketing Cloud, recommending enhancements and optimizations to maximize platform capabilities.
* Ensure compliance with data privacy regulations, such as GDPR and CCPA, in all marketing activities and campaigns.



Required Qualifications:
* Certified Marketing Cloud Administrator
* 3 to 5 years of experience in marketing operations, campaign management, or similar roles, with a focus on Salesforce Marketing Cloud.
Desirable Qualifications
* Bachelor's degree in Marketing, Communications, Business, or related field.
* Additional certifications including Marketing Cloud Developer, Marketing Cloud Email Specialist, and Marketing Cloud Account Engagement Specialist
Required Skills
* Proficiency in Journey Builder and MobileConnect within Salesforce Marketing Cloud, including configuration, automation, and reporting.
* Experience with Data Extensions, Automation Studio Content Builder, Email Studio, etc.
* Strong understanding of marketing automation concepts, customer journey mapping, and segmentation strategies.
* Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations.
* Strong project management skills, with the ability to prioritize tasks, manage timelines, and collaborate with cross-functional teams.
* Excellent communication and interpersonal skills, with the ability to effectively communicate complex concepts to non-technical stakeholders.
* Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs and priorities.