Equality, Diversity, and Inclusion
Respondent, employment, and industry demographics
Whatever the Salesforce role, use our guide to benchmark your salary or contact rate, or to uncover what you should be paying employees in your team.
Who are our respondents, and where are they from?
Nationality
Americas
-
United States 56% - Canada 7%
- Other 0%
Europe
- United Kingdom 7%
- Germany 4%
- Spain 4%
- France 3%
- Other 8%
Middle East and Africa (MEA)
- Other 1%
Asia-Pacific
(APAC)
- Australia 5%
- India 4%
- Other 1%
Gender Identity
- Men 63%
- Women 34%
- Non-binary 1%
- Unspecified gender 2%
Age
18-24 years old
2%
25-29 years old
10%
30-34 years old
21%
35-39 years old
21%
40-44 years old
16%
45-49 years old
9%
50-54 years old
10%
55-59 years old
7%
60+ years old
3%
*These results were taken from those respondents that specified their age.
Ethnicity
| White or Caucasian | |
| Asian | |
| Hispanic or Latino | |
| Black, African, or Caribbean | |
| Mixed race or multiracial | |
| Arab | |
| Middle Eastern or North African | |
| Native American or Native Alaskan | |
| Another ethnic group |
7% of respondents prefer not to specify their ethnicity.
Do our respondents have a disability, or are they neurodivergent?
- Yes 85%
- No 9%
6% of respondents prefer not to specify whether they have a disability
Education level
| Some high school, no diploma, GCSEs, or equivalent | |
| High school graduate, diploma, A-level, or equivalent | |
| Some college credit, no degree | |
| Trade/technical/vocational training or qualification | |
| Associate degree | |
| Bachelor's degree | |
| Master's degree | |
| Doctorate or professional degree |
Of those that continued with further education and went on to undertake a degree, the main fields of study were:
| Information Technology | |
| Business Administration | |
| Computer Science | |
| Management | |
| Software Engineering |
Tenure
Respondents have stayed in each role for an average of four years throughout their career.
Overall work experience in the tech industry
On average, respondents have a total of 13 years’ experience in the technology industry.
Let’s examine that in more detail:
| 0-5 years | |
| 6-10 years | |
| 11-15 years | |
| 16-20 years | |
| 21-25 years | |
| 26-30 years | |
| 31+ years |
Working experience with Salesforce in a commercial environment
On average, our respondents have 8 years’ experience working with Salesforce in a commercial environment.
Let’s delve into that further:
| 0-5 years | |
| 6-10 years | |
| 11-15 years | |
| 16-20 years | |
| 21+ years |
Employment status of respondents
Permanent – full-time
76%
Permanent – part-time
4%
Freelance/Contractor
11%
Unemployed
7%
On a sabbatical/career break
3%
What are respondents' professional levels?
| Entry-level/Junior | |
| Intermediate or experienced level | |
| Senior experienced level | |
| Manager/Senior Manager | |
| Director/C-level | |
| Owner |
Employer type
| End user (i.e., a Salesforce customer) | |
| Salesforce Partner/Solution Provider/Consultancy | |
| Salesforce ISV (Independent Software Vendor) | |
| I work for Salesforce |
Which industries are represented?
| IT services, Software, and Technology | |
| Consultancy/Agency | |
| Financial Services | |
| Education | |
| Not for Profit/Charity | |
| Other |
‘Other’ responses include health and life sciences, banking and finance, and manufacturing.
How big are the organizations represented?
0
%
Self-employed
0
%
1-10 employees
0
%
11-50 employees
| 51-200 employees | |
| 201-500 employees | |
| 501-1,000 employees | |
| 1,001-5,000 employees | |
| 5,001-10,000 employees | |
| More than 10,000 employees | |
| Not sure |
What are the business models of the organizations represented?
- Start-up organization 8%
- Microenterprise 2%
- SMB (Small and Medium-sized Business) 27%
- SME (Small and Medium-sized Enterprise) 20%
- Large enterprise organization 39%
- Other 4%
MASON FRANK’S
CAREERS AND HIRING GUIDE
KEY FINDINGS 2025
Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables to allow you to compare your compensation or benchmark your teams’ salaries or rates no matter their role in the Salesforce ecosystem.
