Insights for employers
and hiring managers
Recruiting and keeping talent
Whatever the Salesforce role, use our guide to benchmark your salary or contact rate, or to uncover what you should be paying employees in your team.
In a growing industry where demand outstrips supply, finding the talent you need to support your objectives can be tough. And that’s certainly the case with Salesforce, where more organizations are adopting the platform every day and skilled professionals are sought-after. Attracting and retaining talent is a job in itself, which is why every organization, whether they’re a Salesforce customer or partner, needs a comprehensive talent strategy to help them find and keep the professionals they need.
The foundation of any good talent strategy is understanding what Salesforce professionals look for in an employer, what they want from their careers, and what makes them look elsewhere.
In this section, we’ll break down what motivates Salesforce professionals and unearth insights into what both customers and partners can do to attract, retain, and get the most out of Salesforce talent.
And if you want to know how to put together an offer that attracts Salesforce professionals in your area, don’t forget to check out our salary tables.
Go-to insights if you’re looking to hire
If you’re a Salesforce customer or partner, then skip to the following chapters to help you to identify the best talent:
Insights for hiring managers
Uncover the biggest talent challenges facing today’s organizations
Insights for Salesforce end users
Learn what Salesforce professionals really look for in a role and discover what you need to offer to attract and keep the best talent
Insights for Salesforce partners
Find out what makes Salesforce professionals want to work for partner organizations
Movement in the ecosystem: Motivations for changing employment contracts
Read about why Salesforce professionals switch from freelance to permanent employment and unlock a new talent pool
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MASON FRANK’S
CAREERS AND HIRING GUIDE
KEY FINDINGS 2025
Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables to allow you to compare your compensation or benchmark your teams’ salaries or rates no matter their role in the Salesforce ecosystem.
