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A Tenth Revolution Group Company

Career Spotlights

Salesforce Administrator

Whatever the Salesforce role, use our guide to benchmark your salary or contact rate, or to uncover what you should be paying employees in your team.

How much do Administrators make?

Header
United States ($)
United Kingdom (£)
Germany (€)
Junior pay band
75,000 – 114,250
30,000 – 50,000
54,750 – 68,750
Header
United States ($)
United Kingdom (£)
Germany (€)
Senior pay band
114,250 – 149,750+
50,000 – 72,250+
68,750 – 88,000+
Header
United States ($)
United Kingdom (£)
Germany (€)
Contract rate
73 – 132 (p/h)
300 – 550 (p/d)
335 – 568 (p/d)
24 hours

Freelance Administrators work an average of 24 hours per week

39 hours

Permanent Administrators work an average of 39 hours per week

64%

of Administrators are satisfied with their salary, down from 67% in our previous survey

74%

of Administrators are satisfied with their job, up from 71% in our last survey

What factors impact your earning potential as an Administrator?

We asked current Salesforce professionals what factors were most important in upping your earning potential in that role.
Important Neutral Unimportant
Years of technical experience with Salesforce 96% 2% 3%
Salesforce certifications 87% 8% 7%
Exposure to large projects 87% 9% 3%
Years of experience in IT 71% 20% 9%
Becoming a Salesforce product specialist
(e.g. working with Salesforce Industries [Vlocity], CPQ, FSL, Sales and Service Cloud)
71% 20% 9%
Specific vertical industry experience 64% 34% 2%
College/University degree(s) 57% 20% 23%
Working with AI 36% 52% 13%
Important Neutral Unimportant
96% 2% 3%
Important Neutral Unimportant
87% 8% 7%
Important Neutral Unimportant
87% 9% 3%
Important Neutral Unimportant
71% 20% 9%
Satisfied Neutral Dissatisfied
71% 20% 9%
Important Neutral Unimportant
64% 34% 2%
Important Neutral Unimportant
57% 20% 23%
Important Neutral Unimportant
36% 52% 13%

What steps should you take to become an Administrator?

Education

In terms of what kind of educational background you might need, 70% of Administrators hold at least a Bachelor’s degree. While 57% consider a degree to be an important factor when it comes to increasing earning potential, only 25% think that a degree is important to have to work with Salesforce.

Certification

Salesforce certifications are a great way to learn about other areas of the platform, as well as helping to verify your existing skill set to potential employers.

When it comes to Administrators, 94% are certified, yet 87% of respondents with certs believe that certifications help candidates stand out in a competitive job market.

There are currently six primary Salesforce Administrator certifications. Two are essential for day-to-day tasks, while the other four others specialize in managing specific Salesforce applications.

The Certified Administrator credential is the foundational certification for any Salesforce admin, validating core platform knowledge and proficiency in managing, configuring, and maintaining Salesforce.

Going up a level, the Certified Advanced Administrator certification delves deeper into Salesforce, covering advanced reporting, automation, and dashboard design.

If you want to branch out into other Salesforce apps, you could earn the Certified Marketing Cloud Administrator badge, designed for admins who can configure, manage, and troubleshoot Marketing Cloud products.

If you’re looking to focus on app-specific knowledge, then the Certified Business Analyst, Certified CPQ Specialist, and Certified Platform App Builder courses will all arm you with more specialist skill sets.

What Salesforce certifications do Administrators hold?

Salesforce Certified Administrator

97%
Salesforce Certified Platform App Builder

53%
Salesforce Certified Advanced Administrator

39%
Salesforce Certified Business Analyst

19%
Salesforce Associate Certification

18%

Roles that can lead on to becoming an Administrator

Salesforce Administrators come can from a truly diverse range of backgrounds and careers. Many start as Salesforce users in non-technical roles, discovering a passion for the platform in the process. As their Salesforce knowledge grows, they often transition into full-time roles, with Salesforce Administrator being a popular starting point.

Here are a few of the roles Salesforce Administrators often start their careers in:

What skills and experience should an Administrator have?

Technical skills for Salesforce Administrators

Soft skills for Salesforce Administrators

What are the opportunities for progression for an Administrator?

Salesforce Administrator

Salesforce Developer

Salesforce Consultant

Salesforce Business Analyst

Senior Salesforce Developer

Senior Salesforce Consultant

Project Manager

Salesforce Technical Architect

Salesforce Solution Architect

Program Manager

Salesforce Administrator

Senior Salesforce Developer

Salesforce Technical Architect

Senior Salesforce Consultant

Salesforce Solution Architect

Project Manager

Program Manager

Are you looking to hire Salesforce professionals?

MASON FRANK’S
CAREERS AND HIRING GUIDE
KEY FINDINGS 2025

Our key findings report contains highlights from this year’s Careers and Hiring Guide, plus our salary tables to allow you to compare your compensation or benchmark your teams’ salaries or rates no matter their role in the Salesforce ecosystem.

Download the key findings report