Mason Frank’s new Careers and Hiring Guide has now been launched, with a brand-new format for its ten-year anniversary edition! We’ve listened to the Ohana’s desire to have a more positive impact on the planet and so, for the first time in its history, the full guide will be available online only.
Previously handed out as a print edition at Salesforce events around the world, our new Careers and Hiring Guide mini-site becomes the new go-to place for all your insights into the Salesforce community. From analysis and takeaways from platform experts, to the latest data from the biggest survey of its kind featuring Salesforce professionals—we’ve got you covered.
Packed with data from over 100,000 survey data points, plus insights from leading names across the community, our salary tables are also available to download via our Key Findings report. They have become a valuable part of the guide for candidates and employers alike, helping professionals gauge their market value, as well as providing employers with a way to benchmark their teams’ salaries.
Kashif Naqshbandi, Chief Marketing Officer at Mason Frank, said: “We know that our salary tables are one of the first things that people look for in the guide, as it’s around this time of year I begin to get asked by our customers when the next guide is coming out as they look towards conducting pay reviews! So, we’ve still retained all the data that people have come to know and love from the guide, re-imagined in a much more accessible format.”
Salesforce and planet
Salesforce has long been a leading voice among businesses tackling the climate emergency, a sentiment that has been backed up by those within the community all around the world. Not only that, but according to 9% of respondents in this year’s guide, Salesforce’s commitment to the environment is what made them choose to implement Salesforce ahead of other competitor CRMs in the first place.
“Making a positive impact on the planet isn’t just the right thing for us to do as a business but it also echoes the sentiments of the Salesforce ecosystem,” said Kashif Naqshbandi, Chief Marketing Officer at Mason Frank. “The way we’ve re-imagined this year’s guide has involved a lot of hard work behind the scenes, and we’ve been able to present it online in an accessible way that I’m confident this will be an even greater addition to the Salesforce community than its predecessor was.”
Making the switch to publishing the full guide online helps us reduce the amount of paper we use as a business and make our own contribution, while also continuing to provide world-leading support to organizations that use Salesforce across the globe.
What you can expect
Despite all of this change, the publication remains the most comprehensive resource for anyone looking to start or advance their career in the Salesforce space. Whether you are just starting out or have years of experience, there’s something for everyone, adding genuine value to your professional life.
From career insights from MVPs and platform experts, to analysis on the future of the Salesforce stack itself and the evolution of the ecosystem, the mini-site is an in-depth snapshot of where the community stands right now. Whether you’re actively looking for a job or simply interested in staying updated on the latest news and trends in the Salesforce industry, the guide will help you stay on the cutting edge.
For employers, it also offers an opportunity to evaluate their own performance compared with the general sentiments around the Salesforce community—whether that’s seeing where they can improve when it comes to attraction and retention of Salesforce talent, to getting the inside track on what motivates Salesforce professionals.
Where the Salesforce community lies
The world of work has transformed over the last few years, which makes a comprehensive snapshot of the ecosystem essential in order to keep up with the latest sentiments and trends.
With a great range of statistics answering every question you might have, from diversity to certifications, it remains the go-to resource for those across the entire ecosystem. For instance:
- 82% of professionals now have at least one certification, with 86% believing they make them more valuable as a result
- 31% of permanent employees would consider switching to contract work in the next year, 81% citing the increased earning potential as the reason why
- 59% of Salesforce professionals believe their employer pays men and women equally—however 67% of men agreed with this statement compared to only 45% of female respondents
Moving this data online doesn’t just reflect the values of those within the Ohana, but it also offers an easily accessible way to keep up to date with the latest thoughts from those embedded within it.
For more exclusive insights into the community, check out Mason Frank’s Careers and Hiring Guide: Salesforce Edition 2023/24 today.
